Second is the new Minute, conceptualise TATA DoCoMo

{ Posted on Jun 29 2009 by rutambhara }


Tata Company has proved its unparalleled excellence in multitude field starting from household accessories to global network systems. After making a firm step in “Nano” concept in transport sector, this year Tata has introduced again a new concept in telecommunication sector with the launch of new GSM service “DoCoMo” with strategic alliance with Japanese telecom giant, NTT Docomo. NTT Docomo holds 26 per cent stake in Tata Teleservices.

With revolutionizing concept of “pay-as-you-use”, Docomo claims to vanish the concept of prevailing missed calls. The network will make you pay for the use of each second from your mobile. Hence, no need to wait for the last beep of the call to hang up your phone. view more
According to Tata Docomo president Deepak Gulati, the company’s GSM service have started its operations in Tamilnadu, Kerala and Orissa covering a total of 20,847 towns and villages, 4,205 km of National Highway and 3837 km of rail route. The grand launch in Orissa, will invest around Rs 350 crore for GSM operations, covering 390 towns and 14,303 villages in next couple of months.

The launch of Tata GSM services in Orissa with a wonderful prevailing teaser ad shows the involvement and expectation of Tata for acquiring a part of network amidst the telecomm giants.

Some of the value-added services to be enjoyed in your mobile with the GSM sim are 24-hour music, cricket commentary and voice chat, free missed call alerts service to all its customers without any charge, Voicemail on Tata DoCoMo will be totally free for all subscribers with no burden of monthly rentals, no deposits, and no retrieval charges,

The company will roll out services in Kolkata, West Bengal, Bihar and Madhya Pradesh circles by August end and aims to expand its pan India presence by October this year, with the exception of Jammu & Kashmir and North-East.

Deepak Gulati, president of Tata Docomo said: “In a market that is cluttered with many operators and throws up confusing options, we will offer simplicity to the consumers by being the country’s most transparent, innovative and liberating telecom brand.”

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